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Dr. Holly NG

Senior Lecturer (高級講師)

Contact Information
Office: 2101, 21/F, School of Management, Cheung Kung Hai Memorial Building,
90A Shantung Street, Mong Kok, Kowloon Kowloon, Hong Kong
Telephone: (852) 3468 6703

Email : [email protected]

 


Biography
Holly has extensive experience in marketing. She has worked for multinational corporations and large retail chain in Hong Kong. Her major achievements in the jobs included new product development, launch of a co-branded credit card and a loyalty program which were new to the market. She also possess a lot of teaching experience in the area of management and marketing. In addition, she is the member of The Chartered Institute of Marketing (U.K.)

Academic and Professional Qualifications
PGD, MSc, MBA, DBA, MCIM

Author Identifications
ORCID ID: 0000-0002-8198-4579

Education:
DBA, The University of Newcastle, Australia
MBA (Marketing), University of Leicester, UK
MSc in E-commerce, Hong Kong Polytechnic University

Teaching Areas
Marketing
Management

Research Interests
Marketing
Management

Funded Project
2021-2022   A pilot study of telemedicine in Hong Kong: Opportunities and challenges (Funding: HK$49,920 from School Research Grant, Tung Wah College, on-going, as PI)

Publications (Selected)
Ng F., Ng H.. and Lai M. (2022), Navigating developments in telemedicine during the COVID-19 pandemic in Hong Kong: A qualitative analysis, Asia-Pacific Health Leadership Congress, Perth, Australasian College of Health Service Management, 21-23 September

Ng F.S.F. and Ng H.C.Y. (2021), Telemedicine and telehealth for health and long-term care in Hong Kong: A policy analysis, CPCE Health Conference 2021, SPEED, Hong Kong Polytechnic University, 20 September.

Ng, H., Li, T., & Yeung, M. (2020). A pilot study of the Hong Kong smartphone market: How service quality affects repurchase intention via customer satisfaction and attitudinal loyalty. International Journal of Business and Management, Volume 8, No. 2. https://doi.org/10.20472/BM.2020.8.2.006



Tung Wah College Logo
King’s Park Campus
Ma Kam Chan Memorial Building,
31 Wylie Road, Homantin, Hong Kong
Mongkok Campus
Cheung Kung Hai Memorial Building, 90A,
and Cheung Chin Lan Hong Building, 98,
Shantung Street, Mongkok, Hong Kong
Kwai Hing Campus
16/F, Tower 2,
Kowloon Commerce Centre,
51 Kwai Cheong Road,
Kwai Chung, Hong Kong
Telephone
(852) 3190 6678