Senior Lecturer (高級講師)

Contact Information
Office: 6/F, School of Management, 136A, Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong
Telephone: (852) 3468 6703
Email : [email protected]

Biography
Holly has extensive experience in marketing. She has worked for multinational corporations and large retail chain in Hong Kong. Her major achievements in the jobs included new product development, launch of a co-branded credit card and a loyalty program which were new to the market. She also possess a lot of teaching experience in the area of management and marketing. In addition, she is the member of The Chartered Institute of Marketing (U.K.)

Academic and Professional Qualifications
PGD, MSc, MBA, DBA, MCIM

Author Identifications
ORCID ID: 0000-0002-8198-4579

Education:
DBA, The University of Newcastle, Australia
MBA (Marketing), University of Leicester, UK
MSc in E-commerce, Hong Kong Polytechnic University
Post-Graduate Diploma in Marketing, The Chartered Institute of Marketing, UK

Teaching Areas
Marketing
Management
Corporate Social Responsibility
Social Marketing
Sustainable Development
Strategic Management
Organizational Behavior
Research Methods

Research Interests
Marketing
Management
Corporate social responsibility
Social marketing

Funded Project
2021-2022   A pilot study of telemedicine in Hong Kong: Opportunities and challenges (Funding: HK$49,920 from School Research Grant, Tung Wah College, on-going, as PI)

Publications (Selected)
Ng, H., Li, T., & Li, E. (2024). Exploring the impact of service quality, brand trust and attitudinal loyalty on repurchase intention among smartphone users in Hong Kong. International Journal of Business and Management, XII(1), 31-46. DOI: 10.20472/BM.2024.12.1.003

Ng, H., Li, T., & Yeung, M. (2020). A pilot study of the Hong Kong smartphone market: How service quality affects repurchase intention via customer satisfaction and attitudinal loyalty. International Journal of Business and Management, Volume 8, No. 2. https://doi.org/10.20472/BM.2020.8.2.006

Ng, F. S. F., Ng, H. C. Y., & Lai, M. (2022, September 21-23). Navigating developments in telemedicine during the COVID-19 pandemic in Hong Kong: A qualitative analysis [Conference presentation]. 2022 Asia-Pacific Health Leadership Congress, Perth, Australia.

Ng, F. S. F., Ng, H. C. Y., & Lai, M. (2022, July 6-8) Challenges of cross-border telemedicine services for Hong Kong residents in Mainland China. [Conference presentation]. 2022 SHAPE International Symposium, Townsville, Australia.

Ng, F. S. F., & Ng, H. C. Y. (2021, September 20). Telemedicine and telehealth for health and long-term care in Hong Kong: A policy analysis. [Conference presentation]. 2021 CPCE Health Conference, Hong Kong.