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Bachelor’s Degree Programmes
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Sub Degree ProgrammesDiploma ProgrammeCertificate ProgrammeNews & EventsDr. Holly NG
Senior Lecturer (高級講師)
Contact Information
Office: 2101, 21/F, School of Management, Cheung Kung Hai Memorial Building,
90A Shantung Street, Mong Kok, Kowloon Kowloon, Hong Kong
Telephone: (852) 3468 6703
Email : [email protected]
Biography
Holly has extensive experience in marketing. She has worked for multinational corporations and large retail chain in Hong Kong. Her major achievements in the jobs included new product development, launch of a co-branded credit card and a loyalty program which were new to the market. She also possess a lot of teaching experience in the area of management and marketing. In addition, she is the member of The Chartered Institute of Marketing (U.K.)
Academic and Professional Qualifications
PGD, MSc, MBA, DBA, MCIM
Author Identifications
ORCID ID: 0000-0002-8198-4579
Education:
DBA, The University of Newcastle, Australia
MBA (Marketing), University of Leicester, UK
MSc in E-commerce, Hong Kong Polytechnic University
Teaching Areas
Marketing
Management
Research Interests
Marketing
Management
Funded Project
2021-2022 A pilot study of telemedicine in Hong Kong: Opportunities and challenges (Funding: HK$49,920 from School Research Grant, Tung Wah College, on-going, as PI)
Publications (Selected)
Ng F., Ng H.. and Lai M. (2022), Navigating developments in telemedicine during the COVID-19 pandemic in Hong Kong: A qualitative analysis, Asia-Pacific Health Leadership Congress, Perth, Australasian College of Health Service Management, 21-23 September
Ng F.S.F. and Ng H.C.Y. (2021), Telemedicine and telehealth for health and long-term care in Hong Kong: A policy analysis, CPCE Health Conference 2021, SPEED, Hong Kong Polytechnic University, 20 September.
Ng, H., Li, T., & Yeung, M. (2020). A pilot study of the Hong Kong smartphone market: How service quality affects repurchase intention via customer satisfaction and attitudinal loyalty. International Journal of Business and Management, Volume 8, No. 2. https://doi.org/10.20472/BM.2020.8.2.006
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