Assistant Professor (助理教授)

Contact Information
Office: 6/F, School of Management, 136A, Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong
Telephone: (852) 3859 8991
Email : xyzhao@twc.edu.hk

Biography
Dr. Xueying Zhao is an Assistant Professor at the School of Management, Tung Wah University of Hong Kong. She holds PhD degrees in Marketing from The Hong Kong Polytechnic University and Zhejiang University, and subsequently completed her postdoctoral research at The Hong Kong Polytechnic University. Dr. Zhao has extensive teaching experience and has received the Best Teaching Award from The Hong Kong Polytechnic University and the Best Teaching Assistant Award from Zhejiang University. Her teaching experience covers marketing, consumer behaviour, and business-related quantitative subjects. Her research focuses on consumer behaviour, sustainability and green business, digital marketing and e-commerce, and artificial intelligence in marketing and tourism. Her research has been published in journals including an ABDC A journal, and she has several completed manuscripts under review or being prepared for submission to leading journals, including UTD24 and FT50 outlets. Through her teaching and research, Dr. Zhao seeks to bridge rigorous academic inquiry with practical business applications and to support students’ academic and professional development.

Academic and Professional Qualifications
PhD, BBA

Author Identifications
ORCID: 0000-0002-3037-8536

Education:
PhD in Marketing, The Hong Kong Polytechnic University
PhD in Marketing, Zhejiang University,
China BBA in Management, Shaanxi Normal University, China

Teaching Areas
Marketing
Business Statistics
Research Methods
Business Finance

Research Interests
Sustainability and Green Business
Application of Articificial Intelligence
Digital Marketing and E-commerce
Social Influence and Consumer Behavior

Publications (Selected)
Xu, F., Zhao, X., & Li, D. (2026). Greener, more wasteful? Examining the rebound effect of green product offerings in tourism. Journal of Sustainable Tourism, 34(5), 1429-1451.