Dr. Wong received his Ph.D. in Statistics from The Chinese University of Hong Kong. He specialises in developing and administering institutional teaching and learning surveys, generating evidence-based insights to enhance educational practices. Dr. Wong has served as the co‑principal investigator of multiple teaching and learning initiatives. Recent contributions include a peer‑teaching training programme for postgraduate students from non‑statistics backgrounds and an AI‑powered platform providing automated feedback for data‑science assessment tasks. His research interests encompass quantitative methods in educational research and statistics education.

Survey research is widely used in applied fields such as business and education because it enables researchers to reach participants efficiently and collect data quickly for timely analysis and decision making. In academic research, survey studies must meet a high standard of methodological rigor and data quality to ensure that the findings are reliable, valid, and generalizable, thereby contributing meaningfully to the advancement of knowledge.

This session provides step‑by‑step guidance for developing appropriate survey research. It covers how to set clear research objectives, identify the target population, select appropriate sampling strategies, design questionnaires that avoid common flaws, and administer surveys effectively in online environments. The session also introduces techniques for summarizing data, presenting results clearly, and applying essential statistical analyses such as t‑tests for group comparisons, correlation for examining associations, and regression for assessing predictive relationships.

Participants will gain practical skills that empower them to design and conduct survey research properly and confidently.

Date: 16 Apr 2026

Time: 13:00 p.m. – 14:30 p.m.

Language: English

Location: In-person or Online via Zoom

Participants: Undergraduate and postgraduate students, supervisors, young academic scholars

Dr. CHOI Siu Ming is an Assistant Professor in the Faculty of Education at the University of Macau. His research focuses on physical literacy and the application of quantitative and qualitative methods to examine how physical education pedagogies (e.g., Sport Education) influence motivation, physical activity, and quality of life across diverse populations.

This seminar introduces quantitative and qualitative research as two complementary methodology for generating evidence about social and educational phenomena. It compares their underlying assumptions, research questions, designs, sampling strategies, data sources, analytic techniques, and standards of quality (e.g., validity/reliability and trustworthiness). Participants will learn to identify features that distinguish quantitative approaches that estimate relationships and effects from qualitative approaches that explore meanings, processes, and context. The seminar will explain when each approach is more appropriate, including considerations of feasibility, ethics, and the purpose of inference, and will provide guidance on selecting designs that align methods with questions. Using accessible examples from real-world studies, the session will interpret basic quantitative outputs and qualitative themes, and critically appraise strengths and limitations, including common threats (bias, overgeneralisation, and misuse of statistics) and practices for transparent reporting. The seminar equips students with a practical framework for conducting and interpreting both methodologies.

Date: 26 Feb 2026

Time: 09:30 a.m. – 11:00 a.m.

Language: English

Location: In-person or Online via Zoom

Participants: Undergraduate and postgraduate students, supervisors, young academic scholars

Professor Fiona Tang has been serving at the Nethersole School of Nursing, Faculty of Medicine, The Chinese University of Hong Kong (CUHK) since 2006. During the years, she has taken on a variety of teaching and administrative roles, including Assistant Programme Director, Chief Year Coordinator, Lecturer Coordinator, and Departmental1564 Coordinator of the United College. Currently, Professor Tang is an Associate Professor (Practice in Nursing) of the School.

This seminar will introduce the fundamental nature and philosophical foundations of qualitative research. It will articulate how qualitative research serves as a rigorous and systematic approach to investigating human experiences through in-depth, interpretive inquiry. Participants will examine the constructivist paradigm that underpins qualitative research, recognizing its emphasis on multiple subjective realities shaped by diverse social and cultural contexts. The seminar will distinguish qualitative research from simple storytelling, highlighting its capacity to explore complex phenomena and interconnected human behaviours. Through an exploration of naturalistic and holistic research principles, participants will gain insight into the importance of context in understanding human behaviour. The seminar will also introduce and differentiate common qualitative research designs, while highlighting key principles of qualitative data analysis. By the end of the session, participants will be prepared to appreciate qualitative research as a sophisticated methodology capable of capturing the richness and complexity of human experience.

Date: 7 Nov  2025

Time: 02:30 p.m. – 04:00 p.m.

Language: English

Location: In-person or Online via Zoom

Participants: Undergraduate and postgraduate students, supervisors, young academic scholars

Dr. Li received her Ph.D. degree in Computer Science and M.Sc. in IT Management from Hong Kong Baptist University. She joined the Department of Computer Science, Hong Kong Baptist University as a lecturer. She is a researcher focusing on Image Indexing and Retrieval, Multimedia Searching Engine.

This seminar will introduce the fundamental nature and philosophical foundations of qualitative research. It will articulate how qualitative research serves as a rigorous and systematic approach to investigating human experiences through in-depth, interpretive inquiry. Participants will examine the constructivist paradigm that underpins qualitative research, recognizing its emphasis on multiple subjective realities shaped by diverse social and cultural contexts. The seminar will distinguish qualitative research from simple storytelling, highlighting its capacity to explore complex phenomena and interconnected human behaviours. Through an exploration of naturalistic and holistic research principles, participants will gain insight into the importance of context in understanding human behaviour. The seminar will also introduce and differentiate common qualitative research designs, while highlighting key principles of qualitative data analysis. By the end of the session, participants will be prepared to appreciate qualitative research as a sophisticated methodology capable of capturing the richness and complexity of human experience.

Date: 27 Oct  2025

Time: 09:30 a.m. – 11:00 a.m.

Language: English

Location: In-person or Online via Zoom

Participants: Undergraduate and postgraduate students, supervisors, young academic scholars

Prof. Christy M. K. CHEUNG, Chair Professor, Department of Management, Marketing and Information Systems, Hong Kong Baptist University

Christy M. K. Cheung is a Chair Professor in Information Systems and Digital Innovation Management at Hong Kong Baptist University, where she also serves as the Director of the Research Office. She is an awardee of the prestigious RGC Senior Research Fellow (研資局高級研究學者), securing HK$7.8 million in funding over 60 months. With an extensive research portfolio, Christy has led over 25 research projects as Principal Investigator or Co-Principal Investigator. She earned a Ph.D. in Information Systems from the College of Business at City University of Hong Kong. Her research focuses on Digital Wellness and Safety, Digital Health and Well-Being, and Workplace Diversity, Equity, and Inclusion (DEI). Christy has authored over 200 refereed articles in leading journals and conference proceedings, including MIS Quarterly, Information Systems Research, Journal of Management Information Systems, and Journal of the Association for Information Systems. She currently serves as Editor-in-Chief of Internet Research. 

Embarking on research presents a unique chance to delve into novel ideas, yet formulating a clear and impactful research question or problem can be challenging for students new to the process. This session offers a practical framework to turn curiosity into well-structured research inquiries. We will discuss techniques for identifying gaps in existing knowledge, aligning questions with personal interests, and ensuring feasibility within available resources and timeframes. Through real-world examples and interactive discussions, participants will gain insights into narrowing broad topics into focused, manageable research problems ideal for undergraduate projects. Tailored for students from diverse disciplines, this talk seeks to demystify the initial stages of research and equip students with the confidence to take charge of their projects.

Date: 9 Apr 2025

Time: 11:00 a.m. – 12:30 p.m.

Language: English

Location: In-person or Online via Zoom

Participants: Undergraduate and postgraduate students, supervisors, young academic scholars

[Link]

Prof. Timothy K. F. HEW, Professor, Faculty of Education, The University of Hong Kong

Dr. Timothy Hew is a Full Professor of Education at the University of Hong Kong (HKU). He obtained his Bachelor and Master degrees from the Nanyang Technological University (NTU), Singapore, and PhD from the USA. He worked as a software engineer at Sony for 4 years, and an Assistant Professor in NTU, before joining HKU in Jan 2014. Renowned for his expertise in educational technology and online learning, he has significantly contributed to research and teaching in these fields. Professor Hew has been recognized as a top 1% scholar in his field since 2015. Throughout his career, Professor Hew has received more than 50 types of recognitions and awards. Notably, he was honored with the HKU Faculty of Education Outstanding Research Student Supervisor Award in 2020.

1.  What makes a research study impactful?
2.  How can we identify gaps in existing research?
3.  What are some common pitfalls in conducting research?

Date: 4 Mar 2025

Time: 9:30 a.m. – 11:00 a.m.

Language: English

Location: In-person or Online via Zoom

Participants: Undergraduate and postgraduate students, supervisors, young academic scholars

[Link]