Professor (教授) & Director of the Centre for Innovative Teaching and Learning (CITL)
Office: A2002C, 20/F., School of Arts and Humanities, Tung Wah College Cheung Kung Hai Memorial Building, 90A Shantung Street, Mong Kok, Kowloon
Telephone: (852) 3468 6694
Email: [email protected]

“My two main objectives—to become a better teacher and to comprehend how students learn—are continually on my mind. I am aware that there is always opportunity for improvement in order to become a proficient and successful educator in higher education. In this lifelong journey, I'm ready to pick your brains and offer you my own.” - Will

Biography
Professor Will Ma is now the School of Arts and Humanities' Professor of Teaching and Learning, and the Director of the Centre for Innovative Teaching and Learning (CITL) at Tung Wah College. He has more than 20 years of expertise in higher education, including teaching, administration, and research. He was the Head of Learning Commons and Digital Innovation at the Technological and Higher Education Institute of Hong Kong for more than five years before joining Tung Wah College in November 2022. He was in charge of the learning commons team, which provided both physical and digital learning resources; the information technology team, which provided IT infrastructure and support; and the learning advising team, which engaged students for success. He promoted the Institute's digital learning initiatives and staff professional development in digital competencies. In addition to serving as a member of the majority of the core boards and academic committees, he served as the chair of the Institute's Learning and Teaching Committee. Prior to that, he served as an associate professor and the department's associate head of journalism and communication at Hong Kong Shue Yan University. He has been teaching there for almost fifteen years.

Professor Ma’s research focuses on communication, information systems adoption, education technology, knowledge sharing and knowledge creation. He has publications in international refereed journals, such as Computers and Human Behavior, Computers & Education, Journal of Computer Assisted Learning, Asia Pacific Journal of Teacher Education, Journal of Technology and Teacher Education, International Journal of Communication, Law and Policy, Knowledge Management & E-Learning, Information & Management, etc. He has been actively engaged in academic community. He participated and organized international conferences in technology and learning field, for example, International Conference on Applied Education, Technology and Innovation (AETI); HKAECT International Conference; International Conference on Blended Learning; International Conference in Hybrid Learning, and so on. He is the series editor of the Educational, Communication and Technology Yearbook series, published by Springer. He is an active independent reviewer for international refereed journals. As one of the top 1% of Social Science peer reviewers, he was recognised with the Publons Peer Review Awards 2017. He has been invited to deliver keynotes and talks by international conferences, educational institutions and professional field associations.

Academic and Professional Qualifications
BA, MSc, MPhil, PGCE, PhD, FHEA

Author Identifications
ORCID ID:  0000-0002-7281-7701 [Link]
Web of Science ResearcherID: J-1426-2014 [Link]
Google Scholar [Link]

Education
Bachelor of Arts (Hons) in Business Studies, Department of Business Management, City University (Polytechnic) of Hong Kong
Postgraduate Certificate in Education, Faculty of Education, The University of Hong Kong
Master of Science in Information Systems Management, Department of Information Systems Management, Hong Kong University of Science & Technology
Master of Philosophy in Information Systems, Department of Information Systems Management, Hong Kong University of Science & Technology
Doctor of Philosophy in Educational Technology, Faculty of Education, The University of Hong Kong

Honours and Awards
Microsoft Certified: Azure Fundamentals (2022)
Microsoft Certified: Azure Data Fundamentals (2022)
Microsoft Certified: Azure AI Fundamentals (2022)
Fellow of The Higher Education Academy, UK (2018)
Publons Peer Review Awards (Top 1 per cent in Social Science)(2017)

Teaching Areas
Social Media and Networked Communication
Communication Theories
Research Methods
Statistics

Research Interests
Knowledge sharing
Knowledge creation
Information system adoption
Deep learning
Communication

Publications (Selected)

Ma, W. W. K. (Eds.)(Accepted, Forthcoming). Engaged learning and innovative teaching in higher education: Digital technology, professional competence, and teaching pedagogies. Lecture Notes in Educational Technology (LNET). Singapore: Springer Nature.

Ma, W. W. K., Li, C., Fan, C. W., U., L. H., & Lu, A. (Eds.)(Forthcoming). Blended Learning: Intelligent Computing in Education, LNCS. Switzerland: Springer Nature.

Ma, W. W. K. (2024).  The Use of Information Technology to Improve the Well-being of Older Adults. In Kenneth Nai-kuen Fong & Kar-wai Tong (Eds.), Ageing Care in the Community: Current Practices and Future Directions (pp. 409-420). Hong Kong: City University of Hong Kong Press.

Ma, W. W. K. & Tso, A. W. B. (2023). Editorial: Engaged learning and innovative teaching in higher education. Journal of Communication and Education, Special Issue, 6(1). 

Hong, C. & Ma, W. W. K. (Eds.)(2023). Applied Degree Education and the Shape of Things to Come, Lecture Notes in Educational Technology (LNET) Series. Singapore: Springer Nature. [Link]
https://doi.org/10.1007/978-981-19-9315-2

Ma, W. W. K. (2022). A reflection case to COVID-19 pandemic: Online learning experience. In Christina Hong & Will W. K. Ma (Eds.), Applied Degree Education and the Future of Learning, Lecture Notes in Educational Technology Series (pp. 295-315). Singapore: Springer.
https://doi.org/10.1007/978-981-16-9812-5_17

Ma, W. W. K. (2022). Effective learning through project-based learning: Collaboration, Community, Design, and Technology. In A. W. B. Tso, A. C. K. Chan, W. W. L. Chan, P. E. Sidorko, W. W. K. Ma (Eds.), Digital Communication and Learning, Educational Communications and Technology Yearbook (pp.317-341). Singapore: Springer. https://doi.org/10.1007/978-981-16-8329-9_17

Hong, C. & Ma, W. W. K. (Eds.)(2022). Applied Degree Education and the Future of Learning, Lecture Notes in Educational Technology (LNET) Series. Singapore: Springer Nature. https://doi.org/10.1007/978-981-16-9812-5

Tso, A. W. B. Tso, Chan, A. C. K. Chan, W. W. L. Sidorko, P. E., & Ma, W. W. K. (Eds.)(2022). Digital Communication and Learning: Changes and challenges, Educational Communications and Technology Yearbook. Singapore: Springer. https://doi.org/10.1007/978-981-16-8329-9

Weldon, A., Ma, W. W. K., Ho, I. M. K., & Li, E. (2021). Online learning during a global pandemic: Perceived benefits and issues in higher education. Knowledge Management & E-Learning, 13(2), 153-169. https://doi.org/10.34105/j.kmel.2021.13.009

Ma, W. W. K. (2020). Effective learning through deep learning, what matters: Self, others, way of thinking, and/or design of learning environment?. In W. W. K. Ma et al. (Eds.), Learning Environment and Design: Current and Future Impact (pp.3-17). Singapore: Springer. https://doi.org/10.1007/978-981-15-8167-0_1

Hong, C., & Ma, W. W. K. (2020). Introduction: Education 4.0: Applied degree education and the future of work. In C. Hong & W. W. K. Ma (Eds.), Applied Degree Education and the Future of Work (pp.1-13). Singapore: Springer. https://doi.org/10.1007/978-981-15-3142-2_1

Ma, W. W. K., Tong, K.-W., & Tso, A. W. B. (Eds.)(2020). Learning Environment and Design: Current and Future Impacts, Educational Communications and Technology Yearbook Singapore: Springer. https://doi.org/10.1007/978-981-15-8167-0

Hong, C. & Ma, W. W. K. (Eds.)(2020). Applied Degree Education and the Future of Work - Education 4.0, Lecture Notes in Educational Technology Series. Singapore: Springer. https://doi.org/10.1007/978-981-15-3142-2

Ma, W. W. K. (2019). A review of deep learning in the last 3 years. In W. W. K. Ma et al. (Eds.), Shaping the Future of Education, Communication and Technology (pp.39-51-216). Singapore: Springer. https://doi.org/10.1007/978-981-13-6681-9_4

Ma, W. W. K., Chan, W. W. L., & Cheng, C. M.-T. (Eds.)(2019). Shaping the Future of Education, Communication and Technology, Educational Communications and Technology Yearbook. Singapore: https://doi.org/10.1007/978-981-13-6681-9

Lam, J. H., & Ma, W. W. K. (2018). When and how does learning satisfy? Working collaboratively online with a clear purpose. International Journal of Innovation and Learning, 23(4), 400-415. https://doi.org/10.1504/IJIL.2018.092036

Deng, L., Ma, W. W. K., & Fong, R. C. W. (Eds.) (2018). New Media for Educational Change, Educational Communications and Technology Yearbook. Singapore: Springer. doi:10.1007/978-981-10-8896-4 https://doi.org/10.1007/978-981-10-8896-4

Cheung, S. K. S., Lam, J., Li, K. C., Au, O., Ma, W. W. K., & Ho, W. S. (2018). Technology in Education, Innovative Solutions and Practices. Singapore: Springer. https://doi.org/10.1007/978-981-13-0008-0

Ma, W. W. K. (2017). Theory and practice of online knowledge sharing. In M. Khosrow-Pour (Ed.), Encyclopedia of Information Science and Technology (4th ed.) (Chapter 442). Hershey, PA: Information Science Publishing. https://doi.org/10.4018/978-1-5225-2255-3.ch442

Ma, W. W. K., Chan, A. C. K., Tong, K., Fung, H., Fong, R. C. W. (Eds.) (2017). New Ecology for Education - Communication X Learning. Singapore: Springer. https://doi.org/10.1007/978-981-10-4346-8

Ma, W. W. K., & Wu, A. (2016). Internet addiction: An interpersonal perspective. International Journal of Journalism & Mass Communication, 3(1), article-IJJMC-122. https://doi.org/10.15344/2349-2635/2016/122

Li, M. & Ma, W. W. K. (2016). Exploring group effects on individual ethical judgments and whistleblowing decisions. Journal of Commerce and Accounting Research, 5(1), 26-37.doi:10.1007/978-3-319-41165-1_21

Lam, J. H., & Ma, W. W. K. (2016). Exploring the relationship between social media, collaborative learning and learners' satisfaction. In S.K.S. Cheung, L. F. Kwok, J. Shang, A. Wang, R. Kwan (Eds.), ICBL 2016, LNCS 9757 (pp. 233-245). Switzerland: Springer International Publishing. https://doi.org/10.1007/978-3-319-41165-1_21

Wang, F. L., Ma, W. W. K., Au, O., & Miao, R. (Eds.)(2016). 2016 International Symposium on Educational Technology (ISET 2016). Los Alamitos, California: IEEE Computer Society. https://doi.org/10.1109/ISET38810.2016

Wong, T. K. & Ma, W. W. K. (2016). Exploring relationship between online social support and individual online subjective well-being among young adults. Presented at 66th ICA Annual Conference (International Communication Association), at Fukuoka, Japan, 9-13 June 2016.

Ma, W. W. K. (2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016). A Report on Cognitive Style of All Year One Students at HKSYU in Yearly New Student Survey, published by OSA, Hong Kong Shue Yan University, annual publication in the year between 2005 and 2016.

Ma, W. W. K., & Chan, C. K. (2015). Online knowledge sharing and psychological well-being among Chinese college students. Journal of Communication and Education, 2(1), 31-38.

Chan, W. W. L. & Ma, W. W. K. (2015). An empirical investigation on key determinants of social media trust. International Journal of Innovation and Learning, 18(2), 151-167. https://doi.org/10.1504/IJIL.2015.070870

Fung, H. & Ma, W. W. K. (2015). Investigating the relationship between students' attitude towards video production project and their generic skills enhancement. In W. W. K. Ma et al. (Eds.), New media, knowledge practices and multiliteracies (pp. 277-290). Berlin Heidelberg: Springer-Verlag. https://doi.org/10.1007/978-981-287-209-8_22

Ma, W. W. K., & Chan, A. (2014). Knowledge sharing and social media: Altruism, perceived online attachment motivation, and perceived online relationship commitment. Computers in Human Behavior, 39, 51-58. https://doi.org/10.1016/j.chb.2014.06.015

Ma, W. W. K., Yuen, A. H. K., Park, J., Lau, W. W. F., & Deng, L.-P. (Eds.)(2014). New Media, Knowledge Practices and Multiliteracies. Singapore: Springer. https://doi.org/10.1007/978-981-287-209-8

Ma, W. W. K. (2012). Online Knowledge Sharing. In Z. Yan (Ed.), Encyclopedia of Cyber Behavior (pp.394-402). Hershey, PA: Information Science Publishing. https://doi.org/10.4018/978-1-4666-0315-8.ch033

Ma, W. W. K., & Yuen, A. H. K. (2011). Understanding Online Knowledge Sharing: An Interpersonal Relationship Perspective. Computers & Education, 56(1), 210-219. https://doi.org/10.1016/j.compedu.2010.08.004

Ma, W. W. K., & Yuen, A. H. K. (2011). E-Learning system acceptance and usage pattern. In T. Teo (Ed.), Technology acceptance in education: Research and issues (pp.201-216). Rotterdam: Sense Publishers.

Ma, W. W. K. (2010). Enhancing teaching-learning quality through online knowledge sharing: Five years experience of a departmental-wide project. In 2010 ASAIHL Conference Proceedings - Higher Education: Engaging the Knowledge Economy (pp.11-20).

Ma, W. W. K., & Yuen, A.H.K. (2008). News writing using wiki: Impacts on learning experience of student journalists [Special Issue: Learning in Social Networking Technology]. Educational Media International, 45(4), 295-309. https://doi.org/10.1080/09523980802571564

Xu, X., Ma, W. W. K., & Seeto, W. K. (2008). Will mobile video become the killer application for 3G mobile Internet? A model of media convergence acceptance. Information Systems Frontiers, 12(3), 311-322. https://doi.org/10.1007/s10796-008-9139-7

Yuen, A. H. K., & Ma, W. W. K. (2008). Exploring teacher acceptance of e-learning technology. Asia-Pacific Journal of Teacher Education, 36(3), 229-243. https://doi.org/10.1080/13598660802232779

Ma, W. W. K., & Yuen, A. H. K. (2007). Learning experience of student journalists: Utilizing collaborative writing medium wikis. In T. Hirashima, H.U. Hoppe, S. S.-C. Young (Eds.), Supporting Learning Flow Through Integrative Technologies (pp. 637-640). Amsterdam, Netherlands: IOS Press.

Ma, W. W. K., & Chan, Y. (2007). Student journalists’ acceptance on collaborative writing wikis. In M. Khosrow-Pour (Ed.), Managing Worldwide Operations and Communications with Information Technology (pp.164-167). Hershey, PA.: Information Resources Management Association.

Ma, W. W. K., Clark, T. H. K., & Li, P. (2006). Cognitive style and acceptance of online community weblog systems [Special Issue: Virtual Communities]. International Journal of Communications, Law and Policy ( IJCLP), 11(Autumn), 1-12.

Ma, W. W. K., Andersson, R., & Streith, K.-O. (2005). Examining user acceptance of computer technology: an empirical study of student teachers. Journal of Computer Assisted Learning, 21(6), 387-395. https://doi.org/10.1111/j.1365-2729.2005.00145.x

Ma, W. W. K., & Yuen, A. H.K. (2005). Comparing four competing models in e-Learning system acceptance. In M. Khosrow-Pour (Ed.), Managing Modern Organizations Through Information Technology (pp. 568-571). Hershey, PA: Information Resources Management Association.

Ma, W. W. K., & Yuen, A. H. K. (2005). E-learning system acceptance: Implications to institutional implementation strategies. In C.-K. Looi, D. Jonassen, M. Ikeda (Eds.), Towards Sustainable and Scalable Educational Innovations Informed by the Learning Sciences (pp.252-259). Amsterdam, Netherlands: IOS Press.

Yuen, A. H. K., & Ma, W. W. K. (2004). Knowledge sharing through web-based learning systems. In M. Khosrow-Pour (Ed.), Innovations Through Information Technology (pp.337-340). Hershey, PA: Information Resources Management Association.

Hu, P. J. H., Clark, T. H. K., & Ma, W. W. K. (2003). Examining technology acceptance by school teachers: A longitudinal study. Information & Management, 41, 227-241. https://doi.org/10.1016/S0378-7206(03)00050-8

Yuen, A. H. K., & Ma, W. W. K. (2002). Gender differences in teacher computer acceptance. Journal of Technology and Teacher Education, 10(3), 365-382.

Funded Projects (Selected)

Project Team Member.  Title, "Establishment of a Translational Research Centre for Digital Mental Health." UGC/IDS(R)17/23; RGC-IDS(R); Grant: HKD3,495,000.00; Duration: 01/01/2024 – 31/12/2026

Project Team Member.  Title, "The effect of video vignettes about interprofessional conflicts on healthcare professional students’ attitudes towards interprofessional collaboration." College Research Grant, RO-CRG001-V6; Grant: HKD129,966.00; Duration: 01/09/2024 – 31/08/2026

Call for Papers

• Guest Editor, Special Issue on "Artificial Intelligence and Blended Learning: Opportunities, Challenges and Future Directions." Education Sciences (Impact Factor 3.0, CiteScore 4.0), MDPI. [Link]

Community/Professional Contributions (Selected)

• Member (2024-2026). Assessment Panel (Humanities and Social Sciences), Research Grant Council Comparative Research Funding Schemes for the Local Self-financing Degree Sector.
• Programme Chair (2024). International Conference on Blended Learning (ICBL 2024). Conference website - Link]
• Guest Co-Editor (2023). Special Issue on, “Engaged Learning and Innovative Teaching in Higher Education,” for Journal of Communication and Education [Journal website – Link]
• Conference Chair (2023), International Conference on Engaged Learning and Innovative Teaching in Higher Education (ELITE 2023)[Conference website – Link]
• Co-Editor (2015-Present), Journal of Communication and Education [Journal website – Link]
• Series Editor (2018-Present), Educational Communications and Technology Yearbook (Springer) [Book series – Link]
• Regular Independent Reviewer for: Computers & Education: Artificial Intelligence; Cyberpsychology, Behavior, and Social Networking; Interactive Technology and Smart Education; Journal of Organizational Computing and Electronic Commerce; Library Hi Tech; Behaviour & Information Technology; Telematics & Informatics; Computers & Human Behvaior; Computers & Education; Information & Management. 
• Keynote speaker (2023), HKAECT International Conference 2023 [Conference website - Link]